According to the latest ESOMAR Global Market Research Report (2008), Africa represents only 1% of total global research spend with revenue of US$ 266m. However this is up from $222m the previous year and has been growing steadily since the millennium. Indeed Africa represents the fastest growing
Each year the Marketing and Social Research Association (MSRA) takes a close look at the health of the East African research industry. The survey records actual revenue of member agencies for the previous calendar year and asks agency heads to forecast future growth. The 2007 survey recorded