| | Title | Author |
| » | Marketing Research Explained | Guillermo Oliveto |
| » | Market Research in Action | Mike Roe |
| » | Marketing Research in a Marketing Environment | W.R. Dillon, T.J. Madden & N.H. Firtle |
| » | Brand Failures, the truth about the 100 biggest branding mistakes of all time | Matt Haig |
| » | True Professionalism: the courage to care about your people, your clients, and your career | David H. Maister |
| » | Managing the Professional Service Firm | David H. Maister |
| » | Zag, the #1 strategy of high-performing brands | Marty Neumeier |
| » | The Brand Gap | Marty Neumeier |
| » | Questionnaire Design: how to plan, structure and write survey material for effective market research | Ian Brace |
| » | Qualitative Data Analysis  | Mathew B. Miles & A. Michael Huberman |
| » | Marketing Research | Donald R. Cooper & Pamela S. Schindler |
| » | Statistics For Management | Richard I. Lovin & David S. Rubin |
| » | Social Science Research (Theory & Principles) | Dr. Abel Mugenda |
| » | Research Methods: Qualitative & Quantitative Approaches | Dr. Olive and Abel Mugenda |
| » | Africa Rising | Vijay Mahajan |
| » | Market Research Handbook (5th Ed.) | ESOMAR |
| » | Global Market Research 2008 | ESOMAR |
| » | Market Research Best Practice: Visions for the future | ESOMAR |
| » | The Hand book of Online and Social Media Research | Ray Poynter |
