The Marketing & Social Research Association, MSRA, was established to provide a forum within which research practitioners can work together in a spirit of cooperation, support and mutual goodwill to ensure professionalism in the industry. The Association attracts membership from those who spend a major portion of their professional time in planning, directing, executing, interpreting or presenting social or marketing research projects. There are currently two levels of membership; the Corporate (who form the Executive Council) and the Individual (further divided into the Fellow, Full, Associate and Field membership categories)